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Adwatch of the year: Adwatch stars of 2004

15 Dec 2004

Which brands had the year's most memorable ad campaigns, and which execution had the greatest impact over a single week? Gail Kemp takes a look at the Adwatch winners of 2004.

Brand Health Check: Carphone Warehouse

01 Dec 2004

The retailer's profits are on the rise, but it is failing to satisfy customers, and must act now to stave off the threat of the mobile operators' high-street charge. Daniel Rogers reports.

Brand Health Check: Morrisons

10 Nov 2004

Since acquiring the ailing Safeway in March, the Yorkshire supermarket chain has struggled to integrate its acquisition and build on its market position. Daniel Rogers reports. Last month, in its interim results for the first half of 2004, Morrisons revealed a healthy increase in like-for-like sales...

Brand Health Check: FCUK

22 Sep 2004

French Connection shocked shoppers into its stores with its first FCUK ads, but sales are now declining. Rachel Barnes asks whether a fresh approach could help stem the exodus.

Superbrands case studies: Asda

21 Sep 2004

Originally published in 'Consumer Superbrands Volume VI', 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.

Brand Builders: Video Island

02 Sep 2004

£3 a week for as many DVDs as you want, for as long as you want. It's a winning strategy, writes Rachel Barnes.

Biggest brands

26 Aug 2004

The bestselling FMCG brands in 2004 are those that tap into consumer trends to offer that little bit extra. Jane Simms reports

McDonald's defends football links

23 Jun 2004

The fast-food chain is eager to counter criticism of its Euro 2004 sponsorship. Mark Sweney reports from Portugal

Superbrands case studies: EasyJet

04 Jun 2004

Originally published in 'Consumer Superbrands Volume V', March 2003. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.

Brand Health Check: Iceland

06 May 2004

Converting more of its stores to convenience outlets may not be enough to slow the retailer's sales decline. In fact, says Rachel Barnes, it could drive away its core consumers.

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