04 Oct 2012
There is no glass ceiling if you create your own company. Sarah Curran, founder of the online fashion retailer, talks to Nicola Kemp about her personalised approach to business
Marketers can spend all day in front of a screen checking on market research results and sales figures, but there's nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: 'A desk is a dangerous place from which to view the...
22 Aug 2012
Imperial Leather brand-owner PZ Cussons' latest ads aim to 'subvert perfect mother stereotypes'
19 Jul 2012
| by Kim Benjamin
A competitive marketplace has forced the health-food chain into administration.
In fairness, I think I stole this from the reception area at Wieden & Kennedy, where the phrase is displayed.
Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.
04 Jul 2012
| by Alan Mitchell
Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the London 2012 Olympic Games.
04 Jul 2012
| by Kim Benjamin
The DIY retailer is continuing to struggle, with pressures on several fronts.
20 Jun 2012
Marketing manager, Booths
15 Jun 2012
| by Kim Benjamin
The cosmetics firm's new chief executive faces a struggle to stabilise the brand, writes Kim Benjamin.