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My-wardrobe.com's Sarah Curran on building an online brand

There is no glass ceiling if you create your own company. Sarah Curran, founder of the online fashion retailer, talks to Nicola Kemp about her personalised approach to business

No substitute for on-the-ground insight

Marketers can spend all day in front of a screen checking on market research results and sales figures, but there's nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: 'A desk is a dangerous place from which to view the...

Do brands that defy motherhood cliches gain more cut-through? The Marketing Society Forum

Imperial Leather brand-owner PZ Cussons' latest ads aim to 'subvert perfect mother stereotypes'

Brand Health Check: Julian Graves

A competitive marketplace has forced the health-food chain into administration.

My secret work weapon: Adopt the 'Walk in stupid every morning' philosophy

In fairness, I think I stole this from the reception area at Wieden & Kennedy, where the phrase is displayed.

The Influencers: eBay's Olivier Ropars on the future of mcommerce

Mobile commerce is revolutionising consumers' shopping habits. Nicola Clark asks eBay's senior director for EU mobile what brands really need to do in order to stay ahead of the competition.

The marketing Olympics: which sponsors are leading the race to London 2012

Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the London 2012 Olympic Games.

Brand Health Check: Homebase

The DIY retailer is continuing to struggle, with pressures on several fronts.

Brand Manager of the Week: Danny Martin

Marketing manager, Booths

Brand Health Check: Avon

The cosmetics firm's new chief executive faces a struggle to stabilise the brand, writes Kim Benjamin.

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