Avoiding a red card
27 Apr 2010 | by Joe Thomas
LONDON - Unofficial brands should take care when running football-based pushes this summer.
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Digital Report: Keep your affiliates onside
28 Apr 2010 | by Andrew McCormick
Marketers looking to use affiliates for the first time must ensure they take steps to protect brand values and avoid duplicating other digital activity.
Design Report: Planet Packaging
21 Apr 2010 | by Scott Billings
Marketers and designers face a tough challenge: to balance the need for 'green' packaging with that to be cost-efficient and visible at the point of sale.
A parting of the ways
30 Mar 2010 | by Joe Thomas
LONDON - M&S and Waitrose share similar customers, so why the divergence in strategies?
Profile: Gwyn Burr, customer director at Sainsbury's
17 Mar 2010 | by Joe Thomas
Gwyn Burr, customer director at Sainsbury's, can take a large measure of credit for the retailer's recent renaissance.
Under the lens
16 Mar 2010 | by Alex Brownsell
LONDON - Opening up a brand to TV documentary-makers is risky but can boost its profile.
The Marketing Profile: Lance Batchelor of Tesco Telecoms
09 Dec 2008 | by Fiona Ramsay
LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice for the middle classes after - by its own admission - losing its way, fixating on its competition rather than its customers. But while even affluent consumers accepted its reassuring slogan 'Every little helps',...
P&G buys stake in Ocado to gain customer insight
02 Dec 2008 | by Miranda Fitzgerald
Procter & Gamble's decision to invest £5m in a 1% stake in home-delivery company Ocado gives it the opportunity to gain customer insight ahead of its rivals.
The Marketing Profile: Matt Webb of Hamleys
25 Nov 2008 | by Miranda Fitzgerald
LONDON - Matt Webb's enthusiasm for Hamleys could rival that of any child. Sat around a long table of teddy bears, the 42-year-old struggles to find words to describe his first experience of the toy store in 1971.
Sector Insight: Pickles, Chutneys and relishes
18 Nov 2008 | by Jane Bainbridge
LONDON - Growth has stalled as younger consumers have lost the taste for pickles, but ethnic foods have helped to prop up the sector.
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