Campaign Media Awards 2012 - Campaign of the year: Ikea
22 Nov 2012
Vizeum's brief was to make the Ikea brand synonymous with bedroom furniture and drive double-digit growth in bedroom furniture sales.
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Boots' Elizabeth Fagan on juggling a change in creative strategy for Christmas
07 Dec 2012 | by Matthew Chapman
Axing a long-running creative strategy is never an easy call for a marketer to make.
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Pick of the Week - Adam & Eve/DDB, John Lewis
15 Nov 2012
Jeremy Lee picks John Lewis' "the journey" by Adam & Eve/DDB:
Turkey of the Week - Saatchi & Saatchi/Weight Watchers
12 Jan 2012
Jeremy Lee doesn't find Saatchi & Saatchi's spot for Weight Watchers particularly appetising:
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Turkey of the Week - In-house/Littlewoods
01 Dec 2011
Anne Cassidy is not a fan of Littlewoods' cynical Christmas ad, created in-house:
Turkey of the Week - Iceland
25 Nov 2011
Ben Hall pities Stacey Solomon in the latest Iceland ad by Tom Reddy Advertising:
Pick of the Week - John Lewis/Adam & Eve
17 Nov 2011
Matt Williams thinks that Adam & Eve's "long wait" spot for John Lewis is easily the winner in this year's battle of the Christmas campaigns:
Turkey of the Week - Very
17 Nov 2011
Anne Cassidy won't be taking style tips from Diane Vickers in the latest Very ad by VCCP:
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