Review of the Year: Media Brands of the Year 2011
15 Dec 2011 | by Nicola Clark
A volatile marketplace has not stifled innovation in media over the past 12 months, writes Nicola Clark.
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Year in review: 2011 Money and morals
16 Dec 2011 | by Kate Magee
As another year draws to a close, PRWeek takes a look back at the biggest comms stories of 2011 and awards Golden Baubles to those who provided some light relief. Kate Magee reports.
Review of the year 2011: in with the new and out with the old
15 Dec 2011
In a year when change was the global byword, adland saw technology become ever more central to agency fortunes and two sacred cows sacrificed to progress, Ian Darby writes.
Food & Drink: Carlsberg calls for a fresh approach
08 Dec 2011
Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg.
Campaigns: Carlsberg calls for a fresh approach
08 Dec 2011 | by Joe Lepper
Campaign: That Calls for a Carlsberg Client: Carlsberg UK PR team: Salt Communications Timescale: April-June 2011 Budget: 30,000 Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg....
Campaigns: Mustard spices up the appeal of herbs
08 Dec 2011 | by Kate Magee
Campaign: Hunt for the Nation's Herb Heroes Client: British Herb Trade Association PR team: Mustard Communications Budget: 39,000 Date: January-June 2011 The British Herb Trade Association asked Mustard Communications to run a campaign to encourage consumers to use fresh herbs as part...
Getting to grips with the second screen
02 Dec 2011 | by Nicola Clark
The television's role at the heart of the living room has been under threat for some time, so broadcasters and brands must embrace the concept of the second screen, writes Nicola Clark.
Pick of the Week - Leo Burnett/Freeview
01 Dec 2011
Jeremy Lee likes the new Freeview ad by Leo Burnett:
How to join the social club
28 Nov 2011 | by Melanie May
A tide of data is becoming available from social-media sources, but how can marketers establish what is useful to their brand, and integrate it with information from other sources, asks Melanie May.
Murray Chalmers: Rebel with a cause
24 Nov 2011 | by Kate Magee
The punk styling may be gone, but the founder of Murray Chalmers PR is still kicking against conventions.
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