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Beyond advertising

23 Nov 2007

More and more agencies are looking beyond traditional media channels, even as far as aircraft design and music publishing, to provide branding solutions for clients. Pippa Considine reports.

Sector Insight: Betting shops - Making gambling mainstream

31 Oct 2007 | by Jane Bainbridge

Betting shops are modernising to attract more punters and fight off online and mobile rivals.

Small screen to a big scene

18 Sep 2007 | by Nicola Clark

LONDON - After years focusing on defence of copyright online, studios are using the web to promote releases.

Gamers embrace the message

04 Sep 2007 | by Gareth Jones

LONDON - Brands that add value to the console game experience have found a receptive audience.

Google's dominance spreads from search to display

20 Apr 2007 | by Gareth Jones

LONDON - Google's $3.1bn acquisition of digital marketing company DoubleClick has raised concerns that the internet giant will gain an unfair monopoly of the burgeoning online advertising market.

Superbrands case studies - Chelsea FC

14 Mar 2007

Chelsea Football Club's rise as a brand has been rapid and is driven by a simple vision: by 2014 Chelsea wants to be recognised internationally as the world's number one football club.

Second Life offers marketers a world of opportunity

13 Mar 2007

LONDON - As Marketing magazine makes its Second Life debut, we explore what marketers can gain from the virtual world.

Blogs on the run!

17 Jan 2007

Apple's worldwide launch of the new iPhone will mobilise the next wave of user generated content, predicts Ardi Kolah.

The big issues facing us in 2007

05 Jan 2007

So what are going to be the big issues of 2007? Clive Cooper, founding partner of Your Future London, spends his working life telling big brands what the future has in store and how they can respond positively and profitably to change. Your Future has conducted a three-month research project into what...

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