Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
Which brands had the year's most memorable ad campaigns, and which execution had the greatest impact over a single week? Gail Kemp takes a look at the Adwatch winners of 2004.
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Brands as reality TV... coming soon
16 Dec 2004
Our appetite for reality TV could lead the way for brands to exploit this genre of entertainment, predicts brand and legal guru Ardi Kolah .
Media Headliner: Competitive but engaging: the new man at VBS
10 Dec 2004
The innovative, laddish, short-tempered Nick Bampton has the experience to fill his predecessor's shoes, Jeremy Lee writes .
Brand Health Check: Gola
08 Dec 2004 | by Drew Barrand
The brand that had ruled the playground in the 70s suffered a dramatic downturn with the arrival of global rivals. Will a fashion-led strategy help it regain its cool?
Media Headliner: Chameleon Taylor to transform Disney's Jetix
26 Nov 2004
Alasdair Reid assesses the adaptable new chief executive overseeing the former Fox Kids Europe's rebadging as Jetix.
The death of rock'n'roll?
11 Nov 2004
Copyright protection for the sound recordings of some of rock'n'roll's best-loved tracks is just about to expire. For internet downloaders, this could be music to their ears, says brand and legal guru Ardi Kolah .
Chambers hopes revamp will make Five fun again
09 Sep 2004
Young, affluent viewers are a priority for the channel's director of programmes Dan Chambers, writes Glen Mutel .
Media Analysis: Big screen, small share
11 Aug 2004
Cinema advertising revenue has failed to keep pace with a steep rise in admissions, reports Deborah Bonello
ITV: So what difference did it make?
05 Aug 2004
Following the merger of Carlton and Granada to form a single ITV network, the broadcaster promised to become more advertiser-friendly. Six months on, has it delivered? Andy Fry reports
Newcombe's safe hands help Marie Claire in evolution
05 Aug 2004
Jackie Newcombe's sure the title's price cut will improve circulation. By Alasdair Reid
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