The Year Ahead For...Newspapers
10 Jan 2013
Amy King sees tablets changing the print world, with more digital titles, new opportunities for agencies and research improving the trading process.
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Jon Horrocks suggests the TV market will benefit from the popularity of online video, but agencies have to keep up by altering their buying habits.
Amy King sees tablets changing the print world, with more digital titles, new opportunities for agencies and research improving the trading process.
Alistair MacCallum believes magazines must learn to work across multiple devices and evolve their propositions in the digital space.
Roy Jeans predicts three key developments for out-of-home: interactivity, bigger audience reach and an increase in 'destination' sites.
Charlie Yeates expects to see a consolidated radio market with bigger brand names, talent integration and digitally minded business models.
Danny Barnes believes cinema will continue to up its game in 2013, making it the place to be for both brands and consumers.
James Hilton believes the roll-out of 4G across the UK could transform the way brands advertise and engage users on mobile.
Jeremy Lee finds The Sun s "Big Smile Giveaway" spot by Grey London creepy: "There s something very peculiar about this ad that sends a shiver down my spine. The poor child actor, dressed in bizarre 80s-style clothing, is afflicted with an undecipherable voice but is forced to deliver lines that no...
1. Mark Collins The managing director of broadcast trading for Group M is, by virtue of the role, the biggest-cheese media buyer in town, overseeing the largest share of the TV spending pie as well as radio and cinema. When he isn t negotiating a smooth deal, he likes listening to The Stone Roses...
1. Jonathan Fowles Fowles helped PHD become the first media agency to win an IPA Effectiveness award during his 15-year stint there. Now at Manning Gottlieb OMD, he is also responsible for helping the shop scoop the Grand Prix at this year s IPA Effectiveness Awards and the Media Grand Prix in Cannes...