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In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.
These are the nominees for The Marketing Society Marketing Leader of the Year 2013, to be voted on by readers of Marketing and presented at the Society's Awards for Excellence on 10 June at the London Hilton.
Position: marketing and communications manager, DMG Media Date of Birth: 21/02/1990 View Charlotte's profile on LinkedIn Working within the new ventures division of DMG Media, the consumer-media business of DMGT, with joint responsibility for the team s marketing and development budget,...
Position: social media manager, NOW TV (BSkyB) Date of Birth: 28/02/1990 View Alex's profile on LinkedIn With a remit that covers managing Sky s on-demand TV service, Packham leads the brand s social-insight programme, implementing big customer-acquisition and brand-awareness campaigns. A...
Position: Internet Explorer Marketing, Microsoft Date of Birth: 23 July 1985 View Arron's LinkedIn profile As part of the Internet Explorer marketing team, Child is responsible for marketing campaigns for Internet Explorer and Windows Live. He currently leads the multimillion-pound Explorer...
Launched in 2005, the IDM's Diploma in Digital Marketing, the UK's first qualification in digital marketing, is one of the professional body's flagship qualifications. It is designed to give marketers the up-to-date skills and knowledge they need, as well as the recognition that a formal qualification...
The Marketing Society has collaborated with Accenture to find out something all marketers need to know: what makes chief executives and senior business leaders tick. Rachel Barnes reports.
Brands need to do more to embrace social media across their business functions, writes David Benady.
Marketers need to develop the ability to observe issues affecting their brand, use that information to develop a strategy, then act decisively at a pace to match their customers, writes Graham Oakes.
David Benady asks how brands can move beyond the hyperbole surrounding Big Data and avoid the pitfalls of the digital deluge.
