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Social Media: BHF succeeds with hands-on approach

The British Heart Foundation (BHF) wanted to increase the UK's low cardiac arrest survival rates, which it partly ascribed to potential lifesavers being put off by the thought of providing mouth-to-mouth resuscitation. The BHF decided to launch a campaign promoting the effectiveness of hands-only CPR.

Public Sector: Stockport relies on primary recycling plan

Following the launch of a poorly received recycling service, Stockport Council wanted to educate residents about recycling and improve the service's image.

Public Affairs: PCA puts the brakes on fuel tax rise

Supported by the RAC, Peter Carroll Associates (PCA) launched a campaign to prevent increases in fuel tax.

Public Affairs: Unemployed youth join the Battlefront

Channel 4's online and TV series Battlefront followed a group of young activists focusing on the issue of youth unemployment. The campaigners wanted to launch a scheme called 'Ready for Work' that matches companies with work experience candidates. EdenCancan was hired to promote the initiative and the...

Cormac Smith - Ready for the fight

The chairman of local government PR body LGcomms is battling to maintain high standards despite budget cuts. John Owens reports.

Insight, Research & Strategy: Diabetes UK reveals state of the nation

Diabetes UK wanted to put diabetes on the political agenda ahead of a National Audit Office report on government spending. The campaign centred on its State of the Nation report, which outlined failings in healthcare for diabetes sufferers.

Edelman MD James Lundie moves to risk advisory role

Edelman's joint public affairs MD has shifted roles in a move which he denies is connected to a potential ministerial conflict of interest.

Hit or miss? Labour leader unveils alternative economic vision to austerity

Big idea Ed Miliband's 'predistribution' plan, which was unveiled in a speech at London's Stock Exchange last week, has been hailed as the Labour Party's economic 'big idea'.

The week in lobbying

Burson-Marsteller in Switzerland has promoted Gabi Badertscher, previously senior public affairs consultant, to the role of manager of the public affairs division. She also becomes a member of the executive board. Before joining Burson-Marsteller, Badertscher worked in various managerial positions...

Soap Box - Dominic Church, MD, Westminster Advisers

George Osborne is thought to have lost patience with the localism agenda and obstacles it creates for housing and infrastructure projects.

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