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Edinburgh venue the Assembly Rooms had been undergoing major refurbishment for 18 months. It hired CM Porter Novelli to publicise its reopening in July.
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Britain's hedgehog population has fallen by 25 per cent during the past decade. Hedgehog Street is a joint initiative by The People's Trust for Endangered Species and the British Hedgehog Preservation Society to safeguard the future of this iconic species. As part of a three-year initiative, a campaign...
Marketing catches up with WPP's chief executive to talk technology, emerging markets and the recession.
Council comms spend has fallen drastically in the past five years. Matt Cartmell outlines PRWeek's exclusive findings.
Healthcare charity The Stroke Association held Action on Stroke Month, the UK's first stroke awareness month, during May 2012. The charity launched its Life After Stroke campaign to provide a focus and theme for the month.
Burson-Marsteller was engaged by charity Global Poverty Project to drive participation and donations for an initiative called Live Below The Line, where those taking part attempted to live on £1 a day for five days.
Claire Lomas, who is paralysed from the waist down, wanted to raise £50,000 for the charity Spinal Research by participating in the Virgin London Marathon. Using a robotic ReWalk suit, she completed the 26 miles 385 yards in 17 days.
Following the death of toddlers Emily Warner and Arthur Winfield, who had become tangled in blind cords, the Hertfordshire Safeguarding Children Board launched a campaign to warn of the dangers of looped cords.
The three main political parties largely failed to sway public opinion during their party conferences, but Labour's reputation was the most improved.
