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CREATIVE - Gerry Moira, chairman and director of creativity, Euro RSCG London
HEINEKEN - WALK-IN FRIDGE - NETHERLANDS CREDITS Project: Walk-in fridge Clients: Floris Cobelans, marketing manager; Ilona van Wegen, senior brand manager, Heineken Netherlands Brief: Reflect Heineken's "refreshing your pleasure" brand strategy Creative agency: TBWA\Amsterdam Writer: Jeroen van...
CREATIVE - Mark Roalfe, chairman, Rainey Kelly Campbell Roalfe/Y&R
The social media market is exploding, but are agencies - the majority of which 'aren't getting it' - equipped to take advantage?
CREATIVE - Brian Fraser, executive creative director, McCann Erickson London
WINNER Title: Aquafresh Kids Media agency: MediaCom Media director: Chris Binns Media planner: Andy Niven Creative agency: Turner Creative directors: Adam Eagle, Gary Pope Account planners: Adam Eagle, Gary Pope Client: GSK Brand: Aquafresh Kids Range Marketing manager: Caroline Kalstromer...
WINNER Title: Don't Drink And Drive Media agency: Carat Media director: Emma Sheenan Media planner: Chetan Murthy Creative agency: Leo Burnett Creative directors: Tony Malcolm, Olly Moore Account director: Richard Bookey Account planner: Nick Docherty Client: DfT THINK! Brand: Drink Drive...
WINNER Title: Ariel Turn To 30 Media agency: ZenithOptimedia Media director: Tony Robinson Media planner: Tony Robinson Client: Procter Gamble Brand: Ariel Ariel's "Turn To 30" is a campaign that encourages consumers to turn their washing machine temperature cycle down by ten degrees. A...
