Brand Health Check: Minute Maid
04 Oct 2006
Coca-Cola's juice brand has failed to make inroads into the UK market, despite a £5m relaunch. Nicola Clark reports.
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Brand Health Check: Coffee Republic
25 Oct 2006
The coffee-shop chain is suffering from an identity crisis exacerbated by shareholder unrest. Gemma Charles reports.
Private view
25 Aug 2006 | by by Ed Morris, executive creative director, Lowe London
If you have ever been sober and walked into a room full of people who have taken a vast amount of cocaine, you will be familiar with the scenario played out in the new Schweppes (1) commercial.
Brand Health Check: Carling
23 Aug 2006
The lager's performance has been undermined by price promotions and an ill-defined positioning, writes Gemma Charles.
Coke rediscovers its classic advertisingmojo
11 Aug 2006
Coca-Cola's new commercial spreads the love around a CGI cityscape, but can it reinvigorate the brand, Noel Bussey asks.
Brand Health Check: Lindemans
09 Aug 2006
An indistinct identity and lack of investment have left the Australian brand lagging behind its rivals, writes Melanie Godsell.
Packaging: Ingredients on the outside
19 Jul 2006
The requirement to publish product information on packs is presenting designers with new challenges, writes Pamela Buxton.
Interactive works: Budweiser - 'Road to Germany'
10 May 2006 | by Mark Creighton, Managing director, i-level
Building on its position as the official beer of the FA Premier League, Budweiser has kept up its tongue-in-cheek approach regarding US ignorance of football (soccer) as part of its build-up to the World Cup.
Brand Health Check: Irn-Bru
29 Mar 2006
The 105-year-old soft drink may still be loved by the Scots, but an unhealthy image is eroding its sales. Nicola Clark reports.
Brand Health Check: Bacardi Breezer
08 Feb 2006
A fickle core target audience and strong competition have precipitated this RTD's fall from favour, writes Samuel Solley.
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