Food & Drink: Organic is naturally the best choice
22 Nov 2012 | by John Owens
OTB wanted to drive awareness around organic food through its newly named 'Organic, naturally different' campaign.
Search results
- Articles
- Jobs
Search filters:
By Article Type
- Features
By Industry Sector
-
Food & Drink
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (29)
- Campaign (157)
- campaignlive.co.uk (29)
- Marketing (295)
- marketingmagazine.co.uk (192)
- mediaweek.co.uk (1)
- prweek.com (33)
By Discipline
- Ad campaign (24)
- Agency (28)
- Digital marketing (89)
- Direct Marketing (22)
- Marketing (691)
- More...
- Media (153)
- New Business (2)
- PR (18)
- Public Relations (41)
- Research & Data (9)
- Less...
By Sector
- Alcohol (60)
- Confectionery (21)
- Grocery Food (337)
- Soft Drinks (314)
Avelino Rodríguez, managing director, The Lift, Mexico City
29 Nov 2012
WHY Rodr guez s company sourced the location for the shoot of the latest Jose Cuervo ad created by Albion London (pictured, below) in Mexico. HOW He says: "The desert is a peculiar place to be! In the desert, sound travels faster than anywhere else. One of the team was searching for a phone signal...
Campaign Media Awards 2012 - Best Alcoholic Drinks Campaign: Gordon's
22 Nov 2012
Carat's research found Gordon's consumers to be culture vultures, so Carat's strategy focused on creating a new media channel in theatres.
Campaign Media Awards 2012 - Best Grocery, Soft Drinks & Household Campaign: Dolmio
22 Nov 2012
MediaCom's challenge was to encourage people to see Dolmio as part of their five-a-day requirement for fruit and vegetables.
CSR: Ambu-lunch serves up healthy options
22 Nov 2012 | by John Owens
In October 2011, the then health secretary Andrew Lansley issued a national target to reduce Britain's calorie intake by five billion calories a day. After the hospitality industry was repeatedly criticised for prioritising profits instead of the nation's health, Unilever Food Solutions (UFS) - a provider...
Coca Cola's Zoe Howorth: No room for 'empty 2013'
15 Nov 2012 | by Loulla-Mae Eleftheriou-Smith
Coke's GB marketing director guided the brand through an eventful summer, but next year will bring a different type of challenge
The Right Track
15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
Food & Drink: Food tastes so much better in London
15 Nov 2012 | by John Owens
Food event Taste of London allows members of the public to try dishes from world-renowned chefs and restaurants. Brand Events called in House PR to ensure the event remained the number one date in the foodie calendar.
Licence to sell: is Bond's new-found taste for Heineken a brand-movie tie-up too far?
24 Oct 2012 | by Simon Kershaw
With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.
My secret work weapon: Hesitancy kills 'countless splendid plans'
24 Oct 2012
Stephanie Hildon, marketing director, Organix
Additional Information
Latest jobs Jobs web feed
-
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
