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CREATIVE - Gerry Moira, chairman and director of creativity, Euro RSCG London
HEINEKEN - WALK-IN FRIDGE - NETHERLANDS CREDITS Project: Walk-in fridge Clients: Floris Cobelans, marketing manager; Ilona van Wegen, senior brand manager, Heineken Netherlands Brief: Reflect Heineken's "refreshing your pleasure" brand strategy Creative agency: TBWA\Amsterdam Writer: Jeroen van...
LION NATHAN - STEINLAGER PURE - NEW ZEALAND CREDITS Project: Steinlager Pure Clients: Stephen Smith, marketing director; Kerry Wheeler, marketing manager, Lion Nathan New Zealand Brief: Emphasise the purity of Steinlager Pure Creative agency: Publicis Mojo Auckland Writers/art directors: Stephen...
LANCIA - WORLD SUMMIT OF NOBEL PEACE LAUREATES - EUROPE CREDITS Project: World summit of Nobel Peace Laureates Client: Maurizio Spagnulo, communication director, Lancia Brief: Show Lancia's support for the Nobel Peace Prize world summit Creative agency: Armando Testa Writers: Dario Digeronimo,...
Hovis had to do something to boost sales - reminding audiences of its British heritage with a 122-second epic TV ad seemed to do the trick.
1. Gillette, Tiger Woods, Thierry Henry and Roger Federer
LONDON - It's almost time to open the first door on your advent calender, and most of the UK's major retailers have released their Christmas TV ads.
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