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The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
With Daniel Craig reaching for a Heineken in the latest James Bond movie, Simon Kershaw explores the fragile relationship between brands and film.
A McDonald's marketer says his role as a London 2012 volunteer taught him valuable work lessons
Mole might have a pizza problem, but we're hopeful our young pups will favour a healthier diet, which is why a TV documentary about Domino's worried us
The chain has launched 'KFC degrees' in business with De Montfort University in Leicester. Ever keen to broaden our mind, Mole wanted to find out more
In fairness, I think I stole this from the reception area at Wieden & Kennedy, where the phrase is displayed.
Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the London 2012 Olympic Games.
WINNER McDonald's (Agency: VCCP Partnership)
WINNER McDonald's (Agency: Leo Burnett London)
Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up with an integrated three-day campaign combining a social media 'tweets for eats' competition, media relations and amplification of an in-store promotion.
