to remove filtersRecession forces brands and retailers to focus on packaging design
03 Mar 2009 | by Scott Billings
LONDON - Consumers in Sainsbury's, who may already be overloading on the orange of the supermarket's core branding, are now finding themselves swamped in the bright three-tone stripes of its Basics range. It's a clamorous visual reminder, as if one were needed, of the hard times facing the economy.
