McDonald's unveils bold new packaging as makeover continues apace
04 Nov 2008 | by Gemma Charles
LONDON - The fast-food chain has taken a more 'natural' approach with its latest packaging.
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Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
LONDON - A slew of celebrity endorsements have aided major retailers' dominance of consumer recall of TV commercials, but humour, no-frills clarity, bold price promotions and even plain weirdness have also had an impact
Biggest brands: Top 10 brands by product category 2008
23 Sep 2008 | by Jane Simms
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
KFC takes a seat at the breakfast table
13 May 2008 | by Gemma Charles
LONDON - A new era in fast-food retailing was ushered in last week in central London as KFC launched its A.M. breakfast menu. In a radical move, the chicken restaurant chain is planning to take a bite out of the lucrative breakfast market, which, according to Sandelman & Associates, accounts for 10%...
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