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Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland

09 Mar 2011 | by Gemma Charles

Starbucks' chief marketer Brian Waring is marketing to a new coffee generation. Interview by Gemma Charles.

The Year Ahead

11 Jan 2011 | by Nicola Clark

We asked some of marketing's leading thinkers for their predictions of what the next 12 months have in store, from 'apps with eyes and ears' to a resurgence in ethical shopping.

Profile: Putting love on the menu at PizzaExpress

01 Dec 2010 | by John Reynolds

Emma Woods, marketing director at PizzaExpress, plans to build on both her own and consumer affection for the chain. Interview by John Reynolds.

Battle of the brands

03 Nov 2010 | by Rachel Barnes

All is still to play for as The Marketing Society Brand of the Year 2010 voting hots up.

Profile: Power behind The King

03 Nov 2010 | by John Reynolds

Sarah Power, UK and Ireland marketing director at Burger King, is stepping up its challenge to McDonald's. Interview by John Reynolds.

Don't make a promise you can't keep

18 Aug 2010 | by Kim Benjamin

Brands are quick to make them, but the growth of social media means that when pledges are broken the re is a greater risk of public recriminations by consumers who feel let down, writes Kim Benjamin.

What Next in Digital: Data is digital way forward

25 Jun 2010 | by Suzanne Bidlake, associate editor (reports)

Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.

Power 100: Next Generation

02 Jun 2010 | by Nicola Clark

The past 12 months may have been challenging, but the next generation of top marketers has the talent, ambition and tenacity to thrive, writes Nicola Clark.

Marketing's Power 100

26 May 2010 | by Nicola Clark

Marketing's annual list of the 100 most influential people in the industry is the definitive guide to who calls the shots.

What it's really like inside McDonald's

11 May 2009 | by Becky Wilkerson

We asked the marketing team at McDonald's what it's like to work there

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