Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
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Turkey of the Week - JWT London, Harvester
29 Mar 2012
Anne Cassidy doesn't think JWT London's "junior chef" commercial does very much to improve Harvester's image:
Tyrrells' Oliver Rudgard has a few things in common with the posh Hereford brand
03 Nov 2011 | by John Reynolds
Oliver Rudgard, marketing director of Tyrrells, is relishing making the most of the brand's irreverent nature.
Profile: Brian Waring, vice-president of marketing and category for Starbucks UK & Ireland
09 Mar 2011 | by Gemma Charles
Starbucks' chief marketer Brian Waring is marketing to a new coffee generation. Interview by Gemma Charles.
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