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Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
- Describe yourself in three words. Loyal, workaholic, empathetic - How would you define marketing? A continuous process of getting your product closer to the people it's made for, communicating with them effectively and engaging them with the product. - What would you be if you weren't a brand...
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
Mobile was slow to take off, but the proliferation of smartphones has revolutionised the customer journey and made it impossible to ignore the role of this marketing channel, writes Nicola Clark.
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.
Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique
The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether this can be replicated online.
- Describe yourself in three words. Creative, passionate and a 'Zillan'. - What would you be if you weren't a brand manager? Working in a design agency. - What advice would you give someone starting their marketing career today? Ask lots of questions, work for a brand that you believe in,...
The relaxation of rules regulating branded content on TV means that product placement is likely to beco me more commonplace, and brands and channels are sure to be watching carefully, writes David Benady.
