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What it's really like inside ASOS

01 Dec 2009 | by Becky Charles

We asked the marketing team at online retailer Asos what it's like to work there

APG Creative Strategy Awards - DTC 'diamond Bride' by JWT Mumbai

11 Aug 2009

LONDON - How JWT Mumbai overcame conservatism to promote diamonds as the jewellery of choice for the Indian bride.

The Marketing Profile: Tim Parkinson of Umbro

15 Apr 2009 | by Ed Kemp

It's just too easy to stereotype the typical England football fan: white; likely to be carrying a few extra pounds, due to the beer-swigging and pie-munching; balding, maybe, with a couple of tattoos and a bit of a foul mouth - not the most flattering image, certainly, but a prevailing one. However,...

Luxury brands ditch mass-market strategy as credit crunch deepens

24 Feb 2009 | by Nicola Clark

LONDON - Luxury brands have overstretched themselves and as aspirational consumers slash their spending brands are refocusing on their core audience.

Partnership marketing gains popularity in downturn

04 Feb 2009 | by Suzy Bashford

LONDON - Partnership marketing is booming and brands are geeting more out of media owners than ever before.

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