Brand Health Check: French Connection
02 Aug 2006 | by by Ed Kemp
Image issues, stiff competition and a tough retail environment have left the brand a shadow of its former self.
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High-street designer lines are now de rigeur, but do the benefits outweigh potentially lost cachet, asks Nicola Clark.
Image issues, stiff competition and a tough retail environment have left the brand a shadow of its former self.
The shoe retailer is losing sales to high-street clothing chains as they extend their fashion empires. James Quilter reports.
Originally published in 'Consumer Superbrands Volume VII', July 2005. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
M&S, Oasis and Topshop are launching fair trade clothing ranges to tap into a fast-growing market.