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- Describe yourself in three words. Creative, passionate and a 'Zillan'. - What would you be if you weren't a brand manager? Working in a design agency. - What advice would you give someone starting their marketing career today? Ask lots of questions, work for a brand that you believe in,...
The relaxation of rules regulating branded content on TV means that product placement is likely to beco me more commonplace, and brands and channels are sure to be watching carefully, writes David Benady.
- Describe yourself in three words. Impatient, daring, passionate. - What would you be if you weren't a brand manager? A forensic anthropologist or biochemist. - What advice would you give someone starting their marketing career today? Solid experience on the shop floor or area management...
Rob Moss, global marketing director, My-wardrobe.com, is using new technology to sustain prolific growth. Interview by Nicola Clark.
Aston Martin has held off Apple to retain top spot on this year's CoolBrands list. Nicola Clark asks what it takes to make the grade.
Major venues are trying to entice thrifty brands with special deals on their corporate hospitality packages, writes Mary Cowlett.
ASOS has its sights set on conquering the global fashion market on the back of impressive profits. Nicola Clark goes behind the scenes with Lindsay Nuttall to uncover the secrets of the online retailer's marketing strategy.
Richard Cristofoli, marketing director at Debenhams, is focusing on the department-store chain's fashion partnerships.
From frozen food and biscuits to fashion chains and a bicycle retailer, private equity funds have built commanding stakes in UK brands. Senior marketers are divided on the pros and cons, writes David Benady
Katherine Levy thinks the Omega campaign for its Ladymatic range (made in-house) is clunky.
