London Fashion Week: Followers of fashion
16 Feb 2012 | by John Owens
As the fashion circus arrives in London, John Owens explores how PR professionals can grab the spotlight for non-fashion brands.
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The seven sins of content marketing
22 Feb 2012 | by David Benady
Providing branded output has been one of the biggest priorities in marketing in the past two years or so, but are brands overestimating how much content consumers want? David Benady unveils the biggest issues in the marketplace and outlines the most common content mistakes.
Marketing's Adwatch of the Year 2011
13 Dec 2011 | by Gail Kemp
Although the economy has continued to provide a headache for marketers, some TV advertising managed to achieve cut-through with the beleaguered British public, writes Gail Kemp.
Brand Manager of the Week: Alice Cabanas, Director, Alice Menter Jewellery
22 Nov 2011
- Describe yourself in three words. Loyal, workaholic, empathetic - How would you define marketing? A continuous process of getting your product closer to the people it's made for, communicating with them effectively and engaging them with the product. - What would you be if you weren't a brand...
Digital report: Ecommerce - The great ecommerce opportunity
11 Nov 2011 | by Adam Woods
Ecommerce is revolutionising the business landscape and, as every brand has the potential to become a retailer, the stakes are high, writes Adam Woods.
Digital report: The mobile challenge
11 Nov 2011 | by Nicola Clark
Mobile was slow to take off, but the proliferation of smartphones has revolutionised the customer journey and made it impossible to ignore the role of this marketing channel, writes Nicola Clark.
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
Customer publishing: The evolution of engagement
04 Nov 2011 | by Nicola Clark
Content-oriented strategies have become the lynchpin of many marketing campaigns, but such an approach needs to become a boardroom-level priority, writes Nicola Clark.
Neuromarketing: separating fact from fiction
04 Nov 2011 | by Andrew McCormick
Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique
The rise of the online pop-up shop
28 Oct 2011 | by Mary Cowlett
The pop-up concept has brought excitement to the retail sector. Mary Cowlett examines whether this can be replicated online.
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British Bankers' Association
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