MARKETING SOCIETY AWARDS for EXCELLENCE 2012: Leading-edge thinking
13 Jun 2012
WINNER ASOS (Agencies: Bartle Bogle Hegarty, Carat Global, Independents United)
Search results
- Articles
- Jobs
Search filters:
By Article Type
- Features
By Industry Sector
-
Fashion / Clothing
Click 
to remove filters
Add Search Filters:
By Date
By Publication
- brandrepublic.com (20)
- Campaign (59)
- campaignlive.co.uk (5)
- Marketing (85)
- marketingmagazine.co.uk (71)
- Media Week (1)
- prweek.com (6)
By Discipline
- Ad campaign (7)
- Agency (7)
- Digital marketing (45)
- Direct Marketing (10)
- Marketing (238)
- More...
- Media (58)
- PR (4)
- Public Relations (7)
- Research & Data (2)
- Less...
MARKETING SOCIETY AWARDS for EXCELLENCE 2012: SME marketing
13 Jun 2012
WINNER FreestyleXtreme (Agency: Zone)
Brand Health Check: French Connection
31 May 2012 | by Kim Benjamin
The fashion brand has celebrity fans, but is struggling against high-street rivals.
Brand builder: Under Armour
24 May 2012 | by Kim Benjamin
The brand invested in its first major European marketing campaign last month, writes Kim Benjamin.
Nike marketing boss attacks 'institutionally analogue' businesses
14 May 2012 | by Nicola Clark
To mark the publication of their book Velocity, Nicola Clark talks to Nike's Stefan Olander and AKQA founder Ajaz Ahmed about how marketers can drive the innovation agenda in the digital age.
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
Consumer: Reebok's 3D street art a record-breaker
03 May 2012 | by Kate Magee
Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit.
Sarah Gower: On the starting blocks
19 Apr 2012 | by John Owens
The head of PR for Adidas UK & Ireland is preparing for the most challenging summer of her career, reports John Owens.
My Secret Work Weapon: Watch out for lazy language - decode it and be specific
14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
Consumer insight: what marketers need to know about the New Type A woman
28 Feb 2012 | by Nicola Clark
She is your most important consumer and she hasn't been affected by the economic downturn. Nicola Clark unveils a category of female who will shape future brand marketing strategies.
Additional Information
Latest jobs Jobs web feed
-
Account Director
SAHARA Communications
£3,000-4,000 per month Tax Free with accommodation included., Dubai- International -
PR and Media Officer - Fundraising (maternity cover)
Macmillan Cancer Support
£26,100 - £29,000 pro-rated for 18 hours per week (Mon- Wed), London -
Senior PR Consultant
TTA Public Relations, Chime plc
Up to £38,000 per annum DOE, Central London (WC1) -
PR Manager - Brilliant consumer brand in lifestyle + leisure
Foundry, The
c £40,000, London -
Internal Communications Consultant - global healthcare company
The Works
£28000 - £35000 + benefits, London
Most read
- NHS leaders and chief executives encouraged to communicate online
- Google 'on front foot' with Eric Schmidt column on tax issue
- Virgin Galactic in talks with PR agencies to promote spaceflights
- In-house and agency heads review unpaid intern policies following campaign
- Qatar Airways launches agency review
- Exposure's Simon Shaw launches Good Relations' content arm
