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Our long reads this week included the FTSE 100 social media index, a reputation survey on the horsemeat scandal and an exclusive profile of Jeremy Beadles, corporate relations director at brewer Heineken.
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
Reebok brought in M&C Saatchi Sport & Entertainment to promote its work with CrossFit.
The head of PR for Adidas UK & Ireland is preparing for the most challenging summer of her career, reports John Owens.
As the fashion circus arrives in London, John Owens explores how PR professionals can grab the spotlight for non-fashion brands.
LONDON - The days of brands adopting secretive working practices could be numbered - companies that have previously hushed up what goes on behind closed doors are finding that consumers' demand for information needs servicing, and are opening up accordingly.
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