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The Renault-owned Romanian marque's strategy is unashamedly value-led.
In light of social media's prevalence, it would be easy to write off email, but both channels are being used mutually to boost marketing effectiveness.
Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the London 2012 Olympic Games.
Ian Darby is impressed by Wieden & Kennedy London's "the more we look, the more we learn" Honda campaign:
The new Peugeot ad by BETC Euro RSCG underestimates its audience, according to Anne Cassidy:
Brands seeking to connect with consumers in person need to take a creative, integrated approach, writes Suzy Bashford.
Until now, few automotive companies have used Twitter for more than PR announcements or customer-service messages. Some, however, are becoming more creative.
Mole was intrigued by the prospect of winning the use of a Bimmer for a year, but would the prize car be one of the bling-tastic gold models used in the promotion?
Mole's fashion-loving mate is in the market for a new car, and we think the £80,000 Range Rover Evoque, designed by Victoria Beckham, would suit perfectly.
My secret work weapon is taking the time to engage with my colleagues across all functions and levels of the business.
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