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Rolls-Royce's top marketer Marc Mielau on his plans to modernise a British classic

28 Mar 2013 | by Alex Brownsell

The Rolls-Royce general manager of marketing believes its new Wraith model is a dream car that can also make the marque more accessible, writes Alex Brownsell.

Industry view: how can Honda return to former glories?

07 Feb 2013 | by Kim Benjamin

Honda has not had a good start to 2013. A slump in demand across Europe has forced the Japanese car manufacturer to slash the workforce at its Swindon plant by 25%.

Turkey of the Week - Leagas Delaney Prague, Skoda

15 Nov 2012

Anne Cassidy truly despairs at Skoda's latest spot, created by Leagas Delaney Prague:

Branded content: beyond the app

28 Sep 2012 | by Suzy Bashford

Many experts argue that marketers have too great a tendency to view standalone apps and 'adaptive' design as one-size-fits-all solutions to their digital problems.

Alan Mitchell: Consumer service trumps traditional marketing

21 Sep 2012

In the information age, measuring the return on consumers' investment of time is becoming more important than the ROI of traditional ampaigns, argues Alan Mitchell

Pick of the Week - Saatchi & Saatchi, Toyota GT86

13 Sep 2012

Ian Darby is revved up by Saatchi & Saatchi's "real deal" for the Toyota GT86:

Renault switches focus with value-led Dacia launch

26 Jul 2012 | by Alex Brownsell

The Renault-owned Romanian marque's strategy is unashamedly value-led.

Revolution: Special Report - Social Media - Email's social evolution

12 Jul 2012 | by Trevor Clawson

In light of social media's prevalence, it would be easy to write off email, but both channels are being used mutually to boost marketing effectiveness.

The marketing Olympics: which sponsors are leading the race to London 2012

04 Jul 2012 | by Alan Mitchell

Examining the findings of the first of three Marketing/Interbrand surveys, Alan Mitchell probes consumer reaction to brand ties with the London 2012 Olympic Games.

Diary: Pick of the Week - Wieden & Kennedy London, Honda

28 Jun 2012

Ian Darby is impressed by Wieden & Kennedy London's "the more we look, the more we learn" Honda campaign:

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