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LONDON - Marketing asked P&G’s marketing team what it's like to work there
LONDON - Using exclusive research from Henley Centre HeadlightVision, Marketing looks behind the gloomy headlines to examine the true impact the economic situation is having on consumer spending and what marketers can do to respond.
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.
LONDON - The retailer has lost some of its lustre, but are the Olympics really to blame?
LONDON - Challenged on several fronts, the tissue brand has caught a chill.
LONDON - Marketing budgets - often among the early casualties of a recession - are declining faster than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.
LONDON - A year after it merged with United Co-operatives, The Co-operative Group faces another massive marketing challenge.
LONDON - When it emerged last week that Unilever's chief executive Patrick Cescau was stepping down from his post, a clutch of internal candidates were suggested as possible successors. Alongside the Unilever executives, however, the name of Bart Brecht, Cescau's opposite number at Reckitt Benckiser,...
LONDON - Retail media and in-store marketing is set to become the next major battleground for advertisers as consumers become more price-conscious in their spending. At least that's what the retailers are hoping will happen.
LONDON - Greater dishwasher ownership is boosting detergent sales, but hand-dishwashing is still strong.
