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Christmas 2008 TV ads - view them all here

28 Nov 2008 | by Staff

LONDON - It's almost time to open the first door on your advent calender, and most of the UK's major retailers have released their Christmas TV ads.

Xbox, Sky and BT Vision fight for digital home front

25 Nov 2008 | by Meg Carter

LONDON - Consumer electronics companies and broadband companies are vying to dominate the home-entertainment sector.

Without engagement, nothing else matters

25 Nov 2008 | by Dan Hill

LONDON - Dan Hill, author of Emotionomics, explains why measuring how consumers really feel about your brand is key.

The Marketing Profile: Matt Webb of Hamleys

25 Nov 2008 | by Miranda Fitzgerald

LONDON - Matt Webb's enthusiasm for Hamleys could rival that of any child. Sat around a long table of teddy bears, the 42-year-old struggles to find words to describe his first experience of the toy store in 1971.

Campaign Media Awards 2008: Best Total Communications Programme

21 Nov 2008

WINNER Title: Ariel Turn To 30 Media agency: ZenithOptimedia Media director: Tony Robinson Media planner: Tony Robinson Client: Procter Gamble Brand: Ariel Ariel's "Turn To 30" is a campaign that encourages consumers to turn their washing machine temperature cycle down by ten degrees. A...

Toshiba eschews the 'big idea' for technology

20 Nov 2008 | by Kate Nettleton

LONDON - Grey's TV work for the company's new range of LCD RVs uses a new kind of "bullet time" technique.

The Marketing Profile: Christian Stein of Peugeot UK

18 Nov 2008 | by Alex Brownsell

It perhaps comes as no surprise that Peugeot's UK marketing director, Christian Stein, born and bred in France, has vowed to put the 'sex factor' back into the brand. This may be just what the doctor ordered, as the Society of Motor Manufacturers and Traders estimates suggest that the British public...

Sector Insight: Pickles, Chutneys and relishes

18 Nov 2008 | by Jane Bainbridge

LONDON - Growth has stalled as younger consumers have lost the taste for pickles, but ethnic foods have helped to prop up the sector.

Sector Insight: Make-up

11 Nov 2008 | by jane bainbridge

LONDON - The make-up sector is recession-proof thanks to women's desire to apply lipstick and mascara despite a tightening of belts

Car manufacturers face uphill battle to shift new cars

11 Nov 2008 | by Lucy Barrett

Car brands seeking to revive consumers' interest in buying face an arduous task.

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