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There may be less fat, less salt and less sugar in the plethora of products on the shelves, but the value of the UK's stellar FMCG brands is still riding high. The value of the top 50 brands rose by 4% to more than £77bn last year, according to the 2007 Biggest Brands table, compiled exclusively for...
LONDON - The divergence between consumers' perceptions of brands and their experience of them can be marked, for better or worse. More tellingly, this gap can also have a significant impact on financial performance.
LONDON - As a rising number of Christmas shoppers look to the web, Marketing examines the brands most likely to benefit.
LONDON - As the Indian economy flourishes, so its companies are looking to raise their global profile.
LONDON - From FIFA's legal wrangles with MasterCard to the latest on comparative ads, it has been a busy year in marketing law. Nick Johnson, partner and head of advertising and sponsorship at law firm Osborne Clarke, explains what the key decisions by courts and regulators mean for marketers.
WINNER Title: Flora Pro.Activ - Test The Nation Media agency: MindShare Media director: Mike Mulholland Media planner: Adam Smith Creative agency: Bartle Bogle Hegarty Creative director: n/s Account planner: n/s Client: Unilever Brand: Flora Pro.Activ Marketing director: Paul Nevett Media...
ALCOHOLIC DRINKS Title: John Smith's People's Race Media agency: MediaVest Media director: Elliot Parkus Media planner: Samuel Browne Creative agency: Steam Creative director: Ed Downey Account planner: Joe Rolls Client: Scottish and Newcastle Brand: John Smith's Marketing director: Tim Seager...
LONDON - The upcoming digital switchover is adding impetus to home-shopping stalwart QVC. Should big-name brands be looking to advertise on what has been the preserve of jewellery and exercise equipment?
CREATIVE - Malcolm Green, executive creative director, Delaney Lund Knox Warren & Partners
AQUA OPTIMA Title: How crystal clear thinking stopped a drought Client: Strix Agency: BJL Group Authors: Karen Staniland, Ian Mitchell, Thomas Hill, BJL Group; Mark Finnie, Strix Contributing authors: Trevor Lorains, BJL Group; Marcus Leigh, BJL Group Media used: TV In a nutshell: Aqua Optima's...
