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Rising costs have taken the shine off football sponsorship, just as the FA raises its tie-in prices. Richard Gillis reports.
The majority of sports agents are oblivious to a raft of legal regulations that could put them out of business, claims a leading sports and entertainment lawyer. Ardi Kolah investigates the case of a sports industry in denial.
Faced with diminishing sales, the UK's bestselling laundry brand is struggling to retain customer loyalty, by Gemma Charles.
Traditional brands are under growing pressure from copycats competing fiercely on price. Companies that want to maintain brand status in the future must justify what makes them so special. It's the moment of reckoning: does your company have an original story to tell? Ask Christian Budtz and Klaus Fog.
This trendy brand has taken the stuffiness out of golf to bring the game to the masses, writes Gemma Charles.
Youth hostels have moved on in the past 20 years, but their image hasn't - and the YHA is suffering as a result.
Chic, sexy, unreliable and a poor dealer network. Alfas have always looked good, but looks aren't everything. How can the iconic marque improve its global sales, asks James Quilter.
The brand that kick-started the music download revolution may have misread the market with the iPod Shuffle. Bill Britt asks whether the budget device is damaging Apple's image.
Blockbuster still dominates its market, but with online rivals matching it for convenience and consumers shifting from renting to buying, it must adapt quickly, writes James Quilter.
In the process of overhauling its business model, the airline has muddied its brand values. Can it maintain its cachet as a business carrier while adopting budget pricing?
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