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Is the tide now turning on the sea of famous faces appearing in advertising.
Price cuts dominate the retail market, but major brand-owners are keen to develop price promotions as a tool to build consumer loyalty and value sales, writes Stuart Derrick.
Ikea wanted to promote its bedroom range and encourage customers to view the stores as places where they could get advice during the furnishing and design process.
Novartis Consumer Health wanted to raise awareness of Savlon's range of products and change the 'traditional' image of its first aid brand.
Noble Investments UK, a rare coin and stamp dealer and auctioneer, wanted to promote the Prospero Coin Auction of ancient Greek coins at its New York auction house AH Baldwin & Sons on 4 January 2012.
Nic Young, Futures director, Molson Coors Brewing Company
In the information age, measuring the return on consumers' investment of time is becoming more important than the ROI of traditional ampaigns, argues Alan Mitchell
A McDonald's marketer says his role as a London 2012 volunteer taught him valuable work lessons
Brazil is gearing up to host the 2014 football World Cup and the 2016 Olympics. Former Unilever chief marketing officer Simon Clift, who has wealth of experience of the marketing culture there, shares his unique insights into the world's fifth-biggest economy.
Japanese brand Sharp Electronics' heritage of innovation - the company started off making belt buckles and invented the mechanical pencil - is a far cry from its current situation.
