15 Nov 2012
The right soundtrack can turn a good ad into a great one. But it's not as simple as just picking the latest chart-topper. So how do you decide what's the perfect audio for your ad, and does science have the answer? By Daniel M Jackson
08 Jul 2011
| by Noelle McElhatton
The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year. Noelle McElhatton talks to brand delegates to discover why they attended the seven-day event and what they got out of it
25 Jun 2010
| by Suzanne Bidlake, associate editor (reports)
Digital is loudly and proudly declaring its data credentials, and aiming for respectability in the next evolution in online.