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Healthcare: Savlon highlights importance of play

11 Oct 2012 | by John Owens

Novartis Consumer Health wanted to raise awareness of Savlon's range of products and change the 'traditional' image of its first aid brand.

Consumer: Kleenex soothes away flu symptoms

29 Jun 2012 | by John Owens

For winter 2011/12, Kleenex set out to drive emotional engagement between Balsam and potential customers by focusing on the concept of 'soothing comfort'.

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish...

Consumer: Lego builds brand quality at St Pancras

18 May 2012 | by Hannah Crown

Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St Pancras Station. The station displays a different style of tree each year.

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?

Environment : Jordans' 'ten per cent' boost for wildlife

10 May 2012

Jordans Cereals demands that its grain suppliers dedicate ten per cent of their farmland to wildlife habitats. To promote this to a wider audience, Wild Card came up with the 'Jordans 10% Challenge' concept, which asked consumers to do the same in their gardens.

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

Innovative design from UK stalwarts such as Dyson, Mini and Burberry is giving them an edge. Moreover, as London 2012 and the Diamond Jubilee draw close, it's a prime time for brands to celebrate British design.

Entertainment: Cover-up boosts Shakespeare attractions

22 Mar 2012 | by John Owens

Shakespeare Birthplace Trust brought in Willoughby PR ahead of the launch of Anonymous, a film claiming that William Shakespeare had not written any of the plays attributed to him.

Consumer: Belling recipe book provides tasty tweet

09 Mar 2012 | by John Owens

Umpf was asked to reposition Belling as a kitchen appliance brand for cooks, rather than just a functional cooking device.

Cannes Lions Festival 2011: The Brands at Cannes

08 Jul 2011 | by Noelle McElhatton

The Cannes Lions International Festival of Creativity pushed the boat out to lure brands this year. Noelle McElhatton talks to brand delegates to discover why they attended the seven-day event and what they got out of it

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