Consumer: Perceptions changed on direct selling
08 Nov 2012 | by John Owens
The trade body for the direct selling industry - the Direct Selling Association (DSA) - hired CubanEight to help modernise people's perceptions of direct selling in the UK.
Search results
Search filters:
By Article Type
- Features
By Channel
-
PR
By Industry Sector
-
Consumer Goods
Click 
to remove filters
5 things we learned from Mobile World Congress
15 Mar 2013 | by Kate Magee
The annual high profile trade show for the mobile industry took place a couple of weeks ago. Kate Magee and Peter Bowles, creative MD at tech agency Dynamo, look at the key ideas to emerge from the conference.
Joel Morris: Coke fuels Olympic fire
26 Jul 2012 | by Alec Mattinson
The comms director of Coca-Cola Great Britain & Ireland tells Alec Mattinson that CSR is central to the brand's support of London 2012.
Consumer: Kleenex soothes away flu symptoms
29 Jun 2012 | by John Owens
For winter 2011/12, Kleenex set out to drive emotional engagement between Balsam and potential customers by focusing on the concept of 'soothing comfort'.
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
Lappset Group, a leading manufacturer of play, sport and park equipment, teamed up with Finnish mobile game developer Rovio Entertainment to launch the Angry Birds Activity Parks - play equipment for children. Maxim's task was to handle the launch in the UK at an event held at the residence of the Finnish...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
Lego and St Pancras International teamed up to create the world's tallest Lego Christmas tree at St Pancras Station. The station displays a different style of tree each year.
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
After three years of development, lingerie company Panache was ready to unveil its first sports bra in October 2011. It called in Instinct PR to develop a launch campaign and generate sales through a health and fitness-focused media presence.
Environment : Jordans' 'ten per cent' boost for wildlife
10 May 2012
Jordans Cereals demands that its grain suppliers dedicate ten per cent of their farmland to wildlife habitats. To promote this to a wider audience, Wild Card came up with the 'Jordans 10% Challenge' concept, which asked consumers to do the same in their gardens.
Reputation Survey: Supermarkets - Tesco needs to come up with the goods
26 Apr 2012
As the firm plans a £1bn store refurbishment, research reveals that Tesco is fighting a tarnished reputation.
Food and Drink: Nudo's olive oil is adopted by consumers
29 Mar 2012 | by John Owens
Nudo Italia hired ING Media to increase online sales of its olive oil range.
Additional Information
Latest jobs Jobs web feed
-
In-house Internal Communications Manager (Kent)
6 Degrees Talent Ltd
£75,000 per annum + £8k car allowance and 25 days holiday, Kent, South East Region -
Online PR Manager- Exciting Online Content Marketing Co- up to £45,000
Cedar Scott
Up to £45,000 per annum, Central London -
Property PR & marketing Account Manager
Halogen
£32,500 - £37,500, Central London -
Senior Account Director - Consumer Health
PR Futures
£55-£65k+package + bonus, London -
Director of Media Relations
British Bankers' Association
Competitive Salary + benefits, City of London
Most read
- PR agencies claw back digital business from specialist shops
- National Lottery in £250,000 PR hunt to reconnect with public
- Microsoft kicks off six-figure b2b comms pitch
- South Africa seeks digital help to combat 'negative perceptions'
- Westminster Advisers shakes up staff line-up following review
- Hope&Glory wins Ikea consumer press office duties
