Top Performers of 2004: Digital Agency of the Year - Dare
10 Dec 2004
Winning the £5 million Wanadoo account capped a fine year for Dare, while new effectiveness tracking helped it enhance its creative product.
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Adwatch of the year: Adwatch stars of 2004
15 Dec 2004
Which brands had the year's most memorable ad campaigns, and which execution had the greatest impact over a single week? Gail Kemp takes a look at the Adwatch winners of 2004.
Profile: Charles Naylor, chief communications officer, Credit Suisse Group
19 Nov 2004 | by Tom Williams
When Charles Naylor takes up his new job in Zurich as chief communications officer at Credit Suisse Group on 6 December, he will have just a day to prepare for what could be one of the financial community's most dramatic rebranding announcements. Credit Suisse Group chief executive Oswald Grubel is...
Superbrands case studies: Egg
18 Nov 2004
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
Brand Health Check: Visa
17 Nov 2004
Despite being by far the most-issued UK credit card, Visa's dominant market position is under threat from increasingly popular rivals, principally MasterCard. Ben Bold reports. Visa was once a generic term for the credit card. In the late 80s and 90s its instantly recognisable logo came to represent...
Internal Communications: Morale under fire
17 Sep 2004 | by Mary Cowlett
The key to maintaining morale during a takeover bid is to let staff know as much as possible early on, writes Mary Cowlett. There can be nothing more disheartening for a firm's workforce than discovering that their employer has become the subject of a takeover bid.
Freelancing: End of recession
17 Sep 2004 | by Jo Bowman
PR freelances have never had it so good, finds Jo Bowman, and companies are feeling the benefits too.
Financial PR: Trust in the City
10 Sep 2004
If IPO contracts extend to journalists, will relations with the media need to change, asks Richard Carpenter.
Global Round Table: An international meeting of minds
23 Jul 2004
With a range of public relations issues under discussion, Stephanie Roberts reports on PRWeek's inaugural global round table.
Investor Relations: Strengthening corporate Britain
18 Jun 2004
As the Government considers statutory non-financial reporting, Richard Carpenter explores the implications.
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