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Iain Anderson: Lobbying's open book

10 May 2012 | by Matt Cartmell

Described by one member of the public affairs industry as the 'acceptable face of lobbying', Iain Anderson's fiercely ethical approach has never been so important, with sting operations and rogue traders blighting the reputation of the business.

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.

My Secret Work Weapon: Your children expose you to a variety of influences

18 Apr 2012 | by Paul Troy, director of consumer marketing, Moneysupermarket.com

My secret work weapon is having two kids. My six and eight-year-old girls have made me aware of the marketing opportunity presented by the virtual world.

My Secret Work Weapon: Show no fear when it comes to change - it's inevitable

04 Apr 2012 | by Jan Gooding, Global marketing director, Aviva

I have a mantra that my father told me when I was a child: 'Embrace change, because it's coming anyway.'

Pick of the Week - JWT London, HSBC

29 Mar 2012

Jeremy Lee picks JWT London's "serious play" film, which promotes HSBC's sponsorship of the Hong Kong Sevens:

How Visa's Olympics sponsorship must shift perceptions of its brand: the Marketing interview

14 Mar 2012 | by Alex Brownsell

Visa Europe's chief marketer wants its Olympics tie-up to do more than raise brand awareness around London 2012: he hopes it will change our payments behaviour, too.

My Secret Work Weapon: Watch out for lazy language - decode it and be specific

14 Mar 2012 | by Mark Thomson, Olympics and international director, Royal Mail

Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.

My Secret Work Weapon: Read carefully: look for the rules and the value of words

29 Feb 2012 | by Mike Hoban, chief marketing officer, Confused.com

Mike Hoban, chief marketing officer at Confused.com, on his strategy for success.

Focus: Executive salaries - The case for executive pay

23 Feb 2012 | by Joe Lepper

Several firms have come under fire recently over pay levels for their top staff. Joe Lepper looks at how these firms could better communicate the reasons behind the pay packages.

Brand barometer: Social media performance of RBS

10 Feb 2012 | by Gemma Charles

Insight into the social media performance of the Royal Bank of Scotland over the past five months.

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