Position: senior brand manager, Barclays Follow @EyreRachel Date of Birth: 14.03.1984 View Rachel's profile on LinkedIn With a wide-ranging brief covering brand identity, brand strategy and staff engagement, Eyre is a rising star and key player in Barclays marketing team. A winner...
Poisiton: head of brand creative and digital, Gocompare.com Date of Birth: 12/05/81 View Dan's linked in profile Describes himself as: Ambitious, creative and fun. Q: What are the biggest marketing challenges you face? A: The volume and diversity of the data we collect and receive...
The Legal Ombudsman's comms chief is keen to position the body midway between law firms and the public, finds Loulla-Mae Eleftheriou-Smith.
Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.
ReputationInc's founder is still preaching the value of corporate reputation, and others are starting to catch on. Alec Mattinson reports.
Paul Richards expects a positive 2013 for ad groups that balance the use of their capital and develop new revenue streams in fast-growing areas.
The insurer has axed TV actor Martin Clunes and must plot a fresh ad strategy.
UM's brief was to make Statoil known and relevant among "informed elites": those in government, science and big business that shape energy policy.
Carat recognised that, in the price-comparison marketplace, share of voice is crucial, but that pursuing it excessively could result in a TV arms race that could end up unprofitable for everyone.
The loans brand's head of marketing is working to rehabilitate its reputation and position it as a serious financial-services provider with global ambitions.
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