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Accuracy and relevance have been vital to search marketing, but new models claim to take this one step further. So, just how close are search engines getting to thinking like humans?
The reputation of banks remains poor, so how are financial services brands approaching customer acquisition? We compare the search tactics of First Direct and Lloyds TSB.
Insight into the social media performance of the Royal Bank of Scotland over the past five months.
Many argue that effective online networking is a measure of influence, but not all senior marketers are embracing the use of social media such as Twitter, Facebook and LinkedIn, writes Adam Woods.
Marketing directors don't need to be experts in everything, but a lack of digital understanding across the industry gives cause for concern, writes Peter Crush.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.
LONDON - Insurance is a category bedevilled by competition and price comparison sites. This huge marketing challenge is one that Pete Markey has grabbed with two hands, looking to new channels such as Facebook and radio sponsorship as the key to gaining standout.
