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Public Affairs: Lilly hunts for PA help

12 Dec 2008 | by Gemma O'Reilly

Pharma firm Lilly is holding a pitch for its UK public affairs account.

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

12 Dec 2008

All eyes were on the UK's Food Standards Agency this week as news emerged of the Irish pork scare.

Annual: Top 10 Worst Celeb Ads

12 Dec 2008

1. Gillette, Tiger Woods, Thierry Henry and Roger Federer

Choosing the right brand ambassador

09 Dec 2008 | by Alex Brownsell

LONDON - Brands must beware the potential pitfalls of big-name character ambassadors.

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

Campaign: Love Food, Hate Waste Client: WRAP (Waste and Resources Action Programme) PR team: Trimedia and in-house Timescale: November 2007-June 2008 Budget: Undisclosed, but estimated to be around £130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of...

Why it pays to play in-store

02 Dec 2008 | by Nicola Clark

Brands may spend billions on high-profile, big-budget TV ad campaigns, but the biggest battle is in-store, writes Nicola Clark

The Marketing Profile: Ed Culf of General Mills

02 Dec 2008 | by Gemma Charles

LONDON - General Mills' UK marketing director is developing marketing bravery and a global approach at the firm.

P&G buys stake in Ocado to gain customer insight

02 Dec 2008 | by Miranda Fitzgerald

Procter & Gamble's decision to invest £5m in a 1% stake in home-delivery company Ocado gives it the opportunity to gain customer insight ahead of its rivals.

Christmas 2008 TV ads - view them all here

28 Nov 2008 | by Staff

LONDON - It's almost time to open the first door on your advent calender, and most of the UK's major retailers have released their Christmas TV ads.

What it's really like inside Costa Coffee

25 Nov 2008 | by Becky Wilkerson

We asked the marketing team at Costa Coffee what it's like to work there

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