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Crisis comms - Toiletry industry body heads off scarestories

11 Nov 2005 | by Helen Gregory

Campaign: The value of self-esteem Client: Cosmetic, Toiletry and Perfumery Association PR team: Blue Rubicon Timescale: Summer 2004-summer 2005 Budget: Under £150,000

Adland's most creative clients

11 Nov 2005

Campaign polled the ad industry's top creative directors to find out which clients they think take the boldest approach to creativity. Alexandra Jardine profiles six of adland's favourite marketers.

Consumer - Carling's music-fest moves to Manchester

04 Nov 2005 | by Helen Gregory

Campaign: Carling Live 24 Client: Carling PR team: Cake Timescale: March-May 2005 Budget: About £35,000 Last year, Carling Live 24 enabled music lovers to watch back-to-back live bands across London from 7am on Saturday until 7am on Sunday. This year, Cake extended the concept to Manchester and...

Close-Up: Live Issue - Is online digital creative reachingmaturity?

14 Oct 2005 | by Noel Bussey

Last week's Campaign Digital Awards shon a spotlight on the industry's creative strengths and weaknesses.

Brand Health Check: Olay

21 Sep 2005 | by Joanna Bowery

The beauty brand is struggling to move off grandmothers' dressing tables and into younger women's lives.

Consumer - Chillisauce woos hacks to sample activitydays

16 Sep 2005 | by Mary Cowlett

Campaign: Raising profile of Chillisauce Client: Chillisauce PR team: Radiator PR Timescale: November 2004-April 2005 Budget: Undisclosed Chillisauce is an internet-based firm specialising in unique activities including 'blindfold driving', paintball and zorbing (rolling down hills in a giant inflatable...

Campaign: Breakfasts make it on to the media menu - Consumer

09 Sep 2005 | by Mary Cowlett

Campaign: Farmhouse Breakfast Week (23-29 January 2005) Client: Home Grown Cereals Authority PR team: The Ceres Partnership Timescale: February 2004 to January 2005 Budget: £80,000

Get your teeth into Nobby's Nuts...

25 May 2005 | by by Adrian Whitefoord

Choosing a new name for a product or service is a minefield. One has to address a number of factors including memorability, pronouncability, emotional bonding and most importantly latent associations, writes Adrian Whitefoord, founding partner of Pemberton & Whitefoord.

Brand Health Check: Stella Artois

11 May 2005

Parent company Inbev has blamed a 'weak market' for the brand's falling sales in the UK. Can the lager continue to ride its 'Reassuringly expensive' identity? Samuel Solley reports.

Brand Health Check: Whittard

27 Apr 2005 | by Samuel Solley

The century-old retailer is struggling in the face of increased competition from high-street coffee shops and the growing trend for grabbing a hot drink on the go.

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