13 Jun 2012
WINNER Keith Weed - global chief marketing and communications officer, Unilever
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.
19 Apr 2012
| by Gemma Charles
Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing
28 Mar 2012
| by Hazel Detsiny, Vice-president, marketing, foods and ice cream, Unilever UK & Ireland
The secret is that I have more than one secret weapon.
Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes.
23 Mar 2012
| by Nick Hughes
With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough place to be. Big brand owners' surprising response is to innovate at the premium end.
20 Mar 2012
VMS brand manager, PharmaCare Europe
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
She is your most important consumer and she hasn't been affected by the economic downturn. Nicola Clark unveils a category of female who will shape future brand marketing strategies.