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WINNER Keith Weed - global chief marketing and communications officer, Unilever
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands, according to the Unilever chief executive?
Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.
Starbucks' coffee giveaway last month certainly attracted publicity, but major challenges loom for its UK vice-president of marketing
The secret is that I have more than one secret weapon.
Revlon's global chief marketing officer says that a clear global marketing vision is behind the brand's improved performance, writes Rachel Barnes.
With shoppers trading up in some FMCG categories and down in others, the mid-market is a tough place to be. Big brand owners' surprising response is to innovate at the premium end.
Specificity, or the precision model, is something I came across about five years ago when I was sales and customer services director.
She is your most important consumer and she hasn't been affected by the economic downturn. Nicola Clark unveils a category of female who will shape future brand marketing strategies.
