to remove filtersOpinion: From our readers - Drugs are not the same as soft drinks
27 Feb 2009
GSK's pioneering move to supply 'patented' drugs to the developing world at a 75 per cent discount is certainly a 'hit' (Media, 20 February).
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Public Affairs: Pharma giants plan for new government
08 May 2009 | by David Singleton
Top drugs companies are reshuffling their public affairs teams as they prepare for a likely change in government.
Campaigns: Food and drink - Mushrooms are magic for dieters
20 Feb 2009 | by Chris Hall
Campaign: Mushrooms: The Magic Ingredient for Slimming Client: The Mushroom Bureau PR team: Mustard Communications Timescale: November 2008-ongoing Budget: £17,000 Background One in four adults in Britain now qualifies as obese, and doctors and nutritionists have long been warning of an obesity...
Public Affairs: Lilly hunts for PA help
12 Dec 2008 | by Gemma O'Reilly
Pharma firm Lilly is holding a pitch for its UK public affairs account.
Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare
12 Dec 2008
All eyes were on the UK's Food Standards Agency this week as news emerged of the Irish pork scare.
Campaigns: Public sector - WRAP tells public to end food waste
05 Dec 2008 | by Alex Black
Campaign: Love Food, Hate Waste Client: WRAP (Waste and Resources Action Programme) PR team: Trimedia and in-house Timescale: November 2007-June 2008 Budget: Undisclosed, but estimated to be around £130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of...
Public Sector: Irish food body plans UK comms offensive
21 Nov 2008 | by Matt Cartmell
Irish food and drink organisation Bord Bia has called in agency help to bring the taste of Irish food to more tables worldwide.
Campaigns: Event - Successful lift-off for 42 Below vodka
21 Nov 2008
Campaign: Lift-Off Client: 42 Below PR team: LDR London Timescale: August-October 2008 Budget: £15,000 Trendy vodka brand 42 Below asked LDR London to run a consumer-facing campaign that would target creative communities in media, music and design. Objectives: - To run high-profile events...
Campaigns: Beauty - Ding dong - 'Avon lady' calls
24 Oct 2008
Campaign: Launch of Avon's representative advertising campaign Client: Avon PR team: Rain Communications UK Timescale: March-April 2008 Budget: £6,400 In March this year Avon was due to launch two new advertising campaigns, the first TV advertised recruitment drive since the 1960s. The first campaign...
City & Corporate: Catering firm hires agency
10 Oct 2008
Compass Group UK & Ireland, part of the world's largest catering company, has brought in Good Relations to position it as an expert in 'workplace eating'.
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