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PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?

Public Affairs: Pharma giants plan for new government

08 May 2009 | by David Singleton

Top drugs companies are reshuffling their public affairs teams as they prepare for a likely change in government.

Opinion: From our readers - Drugs are not the same as soft drinks

27 Feb 2009

GSK's pioneering move to supply 'patented' drugs to the developing world at a 75 per cent discount is certainly a 'hit' (Media, 20 February).

Campaigns: Food and drink - Mushrooms are magic for dieters

20 Feb 2009 | by Chris Hall

Campaign: Mushrooms: The Magic Ingredient for Slimming Client: The Mushroom Bureau PR team: Mustard Communications Timescale: November 2008-ongoing Budget: £17,000 Background One in four adults in Britain now qualifies as obese, and doctors and nutritionists have long been warning of an obesity...

Public Affairs: Lilly hunts for PA help

12 Dec 2008 | by Gemma O'Reilly

Pharma firm Lilly is holding a pitch for its UK public affairs account.

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

12 Dec 2008

All eyes were on the UK's Food Standards Agency this week as news emerged of the Irish pork scare.

Campaigns: Public sector - WRAP tells public to end food waste

05 Dec 2008 | by Alex Black

Campaign: Love Food, Hate Waste Client: WRAP (Waste and Resources Action Programme) PR team: Trimedia and in-house Timescale: November 2007-June 2008 Budget: Undisclosed, but estimated to be around £130,000 Previous research undertaken by WRAP had established that some 6.7 million tonnes of...

Public Sector: Irish food body plans UK comms offensive

21 Nov 2008 | by Matt Cartmell

Irish food and drink organisation Bord Bia has called in agency help to bring the taste of Irish food to more tables worldwide.

Campaigns: Event - Successful lift-off for 42 Below vodka

21 Nov 2008

Campaign: Lift-Off Client: 42 Below PR team: LDR London Timescale: August-October 2008 Budget: £15,000 Trendy vodka brand 42 Below asked LDR London to run a consumer-facing campaign that would target creative communities in media, music and design. Objectives: - To run high-profile events...

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