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A Marketing Promotion: BrandMAX 2012 - 4 October 2012

23 Jul 2012 | by Staff

BrandMAX 2012 brings the latest marketing thinking together, echoing the debate about how to put creativity and the magic back into a marketing world dominated by logic and economics.

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York.

Andy Duncan on life back in the fast lane and his Channel 4 legacy

21 Jul 2011 | by Alex Brownsell

Andy Duncan, chief executive of HR Owen, is now using his media and FMCG skills to sell Ferraris and Bugattis. Interview by Alex Brownsell.

The BR 200 May 2011: The web's most influential bloggers (1-50)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (51-100)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (101-150)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

The BR 200 May 2011: The web's most influential bloggers (151-200)

18 May 2011 | by Staff

The BR 200 list of the best advertising, marketing, media, PR and digital blogs from around the world, ranked in terms of traffic and social influence.

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

Marketers' optimism may not yet have returned to pre-recession levels, but these industry movers and shakers are on our list due to a consistent approach to marketing creativity and effectiveness.

Research claims outdoor advertising's ROI rivals TV

22 Sep 2009 | by David Benady

LONDON - Outdoor ad budgets have plummeted in the downturn, but econometric results may give much-needed grounds for optimism.

Recession forces brands and retailers to focus on packaging design

03 Mar 2009 | by Scott Billings

LONDON - Consumers in Sainsbury's, who may already be overloading on the orange of the supermarket's core branding, are now finding themselves swamped in the bright three-tone stripes of its Basics range. It's a clamorous visual reminder, as if one were needed, of the hard times facing the economy.

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