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Brand of the Year 2011 shortlist

09 Nov 2011 | by Staff

As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.

Sector Insight: Health and fitness clubs

03 Aug 2011

Health and fitness clubs have been hit by the recession, but the sector is still expected to grow by about 10% in the next five years, writes Jane Bainbridge.

Sector Insight: Carbonates and soft drinks

27 Jul 2011

Sales of carbonated soft drinks remain strong, although retailers' pricing demands mean volumes must grow to boost profits, writes Jane Bainbridge.

Sector Insight: Sweet and savoury spreads

20 Jul 2011 | by Jane Bainbridge

Sweet and savoury spreads have enjoyed success over recent years, but with a high level of market penetration, brands must innovate.

Sector Insight: Deodorants and body sprays

13 Jul 2011

Brands are adding fragrances and formulations to attract young consumers and over-65s and counter a predicted slide in sales value, writes Jane Bainbridge.

Sector Insight: Household paper

07 Jul 2011 | by Jane Bainbridge

Household-paper brands are holding firm against own-label, but heavy discounting is an issue when it co mes to value growth.

Sector Insight: Personal loans

12 Jan 2011 | by Jane Bainbridge

The fallout from the global financial crisis has led to the personal loans market taking a hit, but it is set to recover in 2011, albeit slowly.

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