Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
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Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.
As expected, The Marketing Society Brand of the Year 2011 award, in association with ITV and Marketing, is being hotly contested.
The fallout from the global financial crisis has led to the personal loans market taking a hit, but it is set to recover in 2011, albeit slowly.
The latest BrandZ list of the top 100 global brands shows that established names have bucked the downturn and continue to outperform the stock market.
Below are the top 10 brands by category for supermarket sales for the 52 weeks to 20 April 2008, as compiled exclusively for Marketing by TNS Worldpanel.