Is there an algorithm for creativity?
29 Apr 2013 | by Nicola Kemp
Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands
Following the introduction last month of reforms to the NHS, new research suggests the majority of people believe the Government did not do enough to communicate the changes.
Algorithms that mine our data are said to know more about us than we know ourselves. Nicola Kemp asks what the implications of this might be for brands
Google may be embroiled in an EU investigation into alleged anti-competitiveness, however one in four members of the public continues to rate it as the most trusted tech brand.
The art of quantitative prediction is reshaping business, government and even Hollywood. Data-based decision-making is on the rise all around us.
PRWeek takes a look at the responses from this year's Power Book to gain a snapshot of the industry.
Escalating raw-material costs have driven price hikes and an increase in value sales.
Volume sales are down, but rising prices mean the sector's value has increased.
As Republic becomes the latest big-name high street store to close, research reveals that 38 per cent of the public blames online stores for the continuing decline of the high street.
Price and shopping around, rather than brand, are key factors for consumers, writes Jane Bainbridge.
NPD and value perceptions are key in such a tough, well-established market, writes Jane Bainbridge.